Business Model

The YouTube business model includes the strategy of providing hosting for video, attracting people who will watch the videos and getting people to click on ads while they are exploring the YouTube website. The goal is to have the community of YouTube website users and marketers make use of YouTube pages in a mutually beneficial way. YouTube has been exploring a range of strategies for getting companies to pay for access to the eyeballs of the YouTube community.

YouTube has Content Partners and says "content creators are recognizing the potential of promoting themselves and their programming on YouTube". Universal Music Group is an example of a company that makes versions of its music videos available for viewing on YouTube. The YouTube "partners" can agree to run ads on the pages with their videos and share in the marketing value of exposing their video content to the YouTube community.

New York Film Academy must have someone who sends friend requests to people with new YouTube accounts. Anyone can set up a YouTube account and start "networking" within the community as a way to let people know about some outside cause, website or company. I do not really understand the different types of YouTube accounts. dhand34 is a "regular" account but seems fairly aggressive about sending out friend requests.